Visit goodiesjunction.org.au
Summary
Goodies Junction is a charity ship that operates at the resource management centres of Canberra. Dedicated to recovering as many resources as possible from landfill, the shop houses an eclectic mix of second-hand items. Goodies Junction follows a thrift shop framework with a unique goal and vision.
Giraffe assisted the Goodies Junction leadership board to articulate and formalise the vision and goal of the new venture through an intensive brand strategy and naming workshop. It became clear that the shop had an altruistic core, where recycling and re-use was a means to perpetuate good in the community through funding for charity programs and activism. ‘Goodness’ became the key theme that led Giraffe to the name ‘Goodies Junction’ and the visual brand that came to life. The brand rollout, namely physical signage and a digital presence was delivered promptly to enable the shop to launch on schedule.
Deliverables
Brand development
Brand workshop
Visual branding
Website design
Business cards
Corporate uniforms
Digital advertisement collateral
Flyers
Signage
Social media assets
Video Production
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