Giraffe was asked to help the ACT Government create an engaging campaign brand for its key messages to the community around responsible dog ownership.
Our idea was to deliver straight-to-the-point messaging around key responsible dog ownership themes that the community could immediately understand. The supporting visuals worked to catch the eye and ‘soften the blow’ of the directness of the message.
In conjunction with the ACT Government’s Responsible Dog Ownership initiative, the Yellow Dog ‘I need space’ campaign required a stand-alone identity complimentary to the Responsible Dog branding.
This initiative was targeted at the community awareness of dogs in public areas that need their own personal space from other dogs and humans, identifying themselves with bright Yellow Dog range of clothing and accessories displaying the ‘I need space’ branding.
