Summary
Giraffe was asked to help the ACT Government create an engaging campaign brand for its key messages to the community around responsible dog ownership.
Our idea was to deliver straight-to-the-point messaging around key responsible dog ownership themes that the community could immediately understand. The supporting visuals worked to catch the eye and ‘soften the blow’ of the directness of the message.
Deliverables
Visual branding
Animated video
Brochures
Posters
Fridge magnets
Teardrop banners
