Dog Ownership Campaign

ACT Government


Giraffe was asked to help the ACT Government create an engaging campaign brand for its key messages to the community around responsible dog ownership.

Our idea was to deliver straight-to-the-point messaging around key responsible dog ownership themes that the community could immediately understand. The supporting visuals worked to catch the eye and ‘soften the blow’ of the directness of the message.


Visual branding
Animated video
Fridge magnets
Teardrop banners

Microchip. Register. De-sex.
Don't illegally breed
Keep your registration up-to-date
Do your research
Make your yard escape proof
Socialise and train your dog