Visual Brand Development

Ale Mary Brewing Co



Ale Mary Brewing Co. is a brewery located in Canberra, established in late 2022 by three local Canberrans who share a passion for beer. They specialise in crafting small-batch beers, allowing them to create finely tuned brews tailored to the sophisticated palates of Canberrans and neighbouring communities.

Giraffe had the privilege of contributing to the development of Ale Mary Brewing Co.’s visual branding from inception. Engaged from the outset, Giraffe assisted in shaping the brand identity and produced various collateral, including beer packaging and posters.


Brand development
Packaging design
Poster design
Social assets
Website development