Visual rebrand

Canberra Memorial Parks

Summary

Canberra Cemeteries approached Giraffe to create a visual rebrand that better reflected their new trading name ‘Canberra Memorial Parks’.

We created a brand that evokes their core values of service, integrity, trust and preserving heritage through symbolism, colour and pattern, which was then rolled out to various collateral.

Deliverables

Logo
Visual rebrand
Signage
Stationery
Forms
Packaging