Australian Local Government Association (ALGA)

Branding and Website

Visit alga.com.au

Summary

The Australian Local Government Association (ALGA) is the national voice for local government, representing 538 councils across Australia. Through impactful advocacy, it aims to achieve outcomes for local governments that maximise the economic, environmental, and social wellbeing of councils and their communities.

ALGA engaged Giraffe for a brand refresh and new website to better reflect its brand position. The refreshed brand was rolled out across a range of assets, including business cards, email signatures, email marketing templates, banners, social media assets, and presentation templates.

The website project involved defining the digital strategy, creating mock-ups in Adobe XD, and developing the site in WordPress, resulting in an improved and more cohesive digital presence for ALGA.

Deliverables

Visual rebrand
Brand rollout
Stationery
Iconography
Presentation templates
Social media assets
Website design
Website development

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